About this template
Price drop video template in a vertical 9:16 format for Instagram Reels, TikTok and Shorts, made for the moment a listing gets a new price. Fifteen seconds cut on upbeat synth pop walk through the home: a modern house at dusk, an open-plan living space, a kitchen with a breakfast bar and a quiet bedroom.
The style is loud on purpose — tall condensed capitals in white with one strong red. A red alert tag slides in at the top with the address under it. In the middle the old price is struck through and the new price counts down to its figure, and a round red badge with the saving swings in beside it. A caption names each room, the bedrooms, bathrooms and floor area sit under the price, a story bar tracks the clip and a white button for booking a showing lands in the last scene. Hart & Lane Realty and the listing are fictional.
Replace the clips with your own listing, set the old and new price and the saving, rewrite the captions, and bring buyers back for a second look.
Use cases
- Price reduction on an active listing
- New asking price after a relaunch
- Rent reduction for a vacant unit
- Limited-time incentive on a new build