About this template
Tailoring video template in a 4:5 portrait format for the Instagram and Facebook feed, with the look of a heritage tailor's shop. Fifteen seconds cut on a swing tune follow a suit from cloth to finish: hands on a book of wool swatches, a tape drawn across a pinstripe waistcoat, a jacket adjusted at the first fitting and the tailor bent over his work.
A navy header carries the house name in engraved-style capitals between two short brass rules, with the trade and founding year under it. The lower part of the frame is a navy panel where a large brass roman numeral, a step title and one line in an old-style serif change with every scene. Four brass diamonds sit on the edge of the panel and fill one by one along a thin line as the steps go by. The last step states the lead time and starting price and replaces the address line with a brass booking button. Harlow & Sons is a fictional house.
Replace the clips with footage from your own workroom, rename the steps, set your prices and lead time, and explain a made-to-measure service in four moves.
Use cases
- Made-to-measure process explainer for a tailor
- Wedding suit season booking campaign
- Brand story post for a menswear atelier
- Trunk show or fitting day announcement