About this template
Product comparison video template in a vertical 9:16 format for Instagram Reels, TikTok and Stories. Fifteen seconds cut on a happy guitar show a steel water bottle in use: standing on ice in a dark studio, a lemon squeezed into it, the bottle pulled from its sleeve and a long drink at the end.
A white table card in the lower part of the frame compares two columns, plastic and the brand, whose column sits on a pale blue highlight. Four rows appear one after another: cold for a full day, no plastic taste, dishwasher safe and a lifetime warranty. In each row a red cross pops into the first column and a green tick into the second. A tilted blue box asks why switch over the footage and turns into a green button with the price in the last scene. A story-style progress bar runs along the top, a navy footer carries the wordmark, and the copy stays inside the Reels safe zones. Keen is a fictional brand.
Replace the clips with your product, rename the columns, rewrite the four rows with claims you can back up, and show why your product is the better choice.
Use cases
- Us versus them comparison for a reusable product
- Old way versus new way explainer
- Feature checklist for a product launch
- Answer to a common objection before purchase