About this template
Plant care video template in a 2:3 portrait format for Pinterest and the Instagram feed, designed like the care card that comes tucked into the pot. Fifteen seconds cut on a relaxed guitar loop show monstera leaves and their shadows, a yellow watering can, a glass mister and a close-up of a leaf covered in drops.
The card is cream with deep green type in a soft botanical style. The footage plays inside a large circle with a thin green ring that closes as the clip runs. Under it the plant is named in a classic serif with its common name, and three rows explain the care: water, humidity and light. Each row has a small icon, a short instruction and a bar that grows to its level when the matching clip comes on screen. A note about pets sits at the bottom, and the shop name and the card title are at the top. Leaf & Stem is a fictional plant shop.
Replace the clips with another plant, rename it, rewrite the three care rows and their levels, and build a series of cards for every plant you sell.
Use cases
- Care card for a plant sold online
- Plant of the week post
- Houseplant care series for Pinterest
- Welcome guide for a plant subscription