About this template
Handmade ceramics video template in a vertical 9:16 format for Instagram Reels, TikTok and Shorts that follows a piece from the wheel to the shelf. Fifteen seconds cut on a lo-fi guitar loop show a bowl rising on the wheel, wet hands shaping a pot, a maker finishing a dark red bowl and rows of fired pieces waiting on the studio shelves.
Everything feels made by hand: a warm tint over the footage, loose handwriting and a wobbly terracotta underline drawn with a pen. Each scene names its step in large script — thrown, shaped, trimmed and glazed, fired — next to a small step counter. Below, a cream paper card with a soft shadow announces the drop with its day and time and a line about the batch, over a terracotta progress line, and a button for setting a reminder appears in the last scene. The studio name sits in a pill at the top. Clay & Co is a fictional studio.
Replace the clips with your own process, rename the four steps, set the date of your drop and the size of the batch, and let followers watch the work before they can buy it.
Use cases
- Shop update or drop announcement
- Behind-the-scenes process reel
- Craft market or open studio invitation
- Pre-order launch for a small batch