About this template
App launch video template in a vertical 9:16 format for Instagram Reels, TikTok, Shorts and app store ads. Fifteen seconds on an indie pop guitar loop show three moments with a phone in hand — a thumb scrolling, an evening on the sofa and both hands typing — while the interface of the app is drawn on top.
The look is friendly: lilac, violet and mint with a rounded sans serif. A violet app icon with a soft shadow sits beside the name and tagline, and a white card below works like the home screen of the app — three habits are listed, one is ticked in every scene and the day streak counts up in the corner. Under the card the average rating rolls up to its value next to five stars and the number of downloads climbs beside it. A story bar tracks the clip and a download button pulses at the end. Tally is a fictional app.
Replace the clips with your own, rename the app, rewrite the three rows of the card, set the rating and downloads, and announce your release on every vertical feed.
Use cases
- Launch day reel for a mobile app
- App store ad for a habit or productivity app
- Feature update announcement
- Milestone post with rating and downloads