About this template
App install ad template in a vertical 9:16 format for Reels, TikTok, Shorts and story placements. Twelve seconds of a phone in hand, a laugh, a coffee and a call under a dark tint, with a blue flash on every cut.
The design follows the ad formula hook, promise, proof, action: a two-line question that bounces in word by word, the promise in a rounded sans with a typed sub-line, three benefit rows that tick, five stars with a decimal rating counter and a downloads counter with a thousands separator, a free-to-download chip that pulses and a get-the-app pill with a heartbeat.
Rename the app, rewrite the hook and the three benefits, set the rating and the downloads and swap the four clips for your own screen recordings or lifestyle footage; the rows follow the scene cuts.
Use cases
- App install ad
- Mobile app promo for TikTok
- Software launch video