About this template
Shelter urgent appeal template in a vertical 9:16 format for Reels, TikTok and Stories. Fifteen seconds of kennel and cage footage under a dark tint with shaded top and bottom, dissolving to black between the scenes.
The design is a loud appeal: a red URGENT tag, WE ARE FULL in a heavy grotesk, a sub line, a kennel-capacity bar that fills to 100 % beside a percent counter, a dogs-waiting counter with the cats and rabbits beside it, three ways to help that stack up scene by scene and a pulsing link-in-bio label.
Rename the shelter, change the headline and the three ways to help, set the counters to your own numbers and swap the four clips for your own kennels; the capacity bar fills over the first seconds and then pulses.
Use cases
- Capacity appeal for Reels
- Foster call for Stories
- Donation drive for TikTok